In 2025, Doha Festival City cemented its position as more than a
shopping destination, it became where Qatar came together. Welcoming over 20 million guests, the mall evolved into an
essential part of weekly life, with guests spending nearly three hours per
visit and returning one to two times per week. From everyday moments to weekly
celebrations, Doha Festival City continued to be part of the modern lifestyle of
residents and visitors alike.

Fashion That
Leads, Beauty That Inspires

Fashion and
beauty took center stage in 2025, with athleisure and beauty recording
double-digit growth, driven by brands like Sephora, MAC, Alo Yoga and
Lululemon. The mall’s premium offer was further elevated with Harvey Nichols’
exclusive Qatar launch of Represent, alongside the arrival of Psycho Bunny,
Franck Muller, Byredo and Ray-Ban.

Home to more than 500 trading brands across
nearly 5,000 sqm, Doha Festival City continued to set the benchmark for
fashion, beauty and lifestyle retail in Qatar. Visitors discovered exclusive
concepts such as the region’s first Alma en Pena and Qatar’s only Asteri
Beauty, and will soon experience new luxury beauty brands, including Tom Ford,
NARS, Yves Saint Laurent, and Penhaligon’s, set to launch soon.

The mall
also strengthened its role as a thought leader with the launch of Festival
Edits, Qatar’s first seasonal retail and trend report. Developed with insights
from the partners Chalhoub Group, Azadea Group, Al Shayaa Group and supported
by Ipsos research, the report offered a forward-looking view of fashion, beauty
and lifestyle trends.

In line with evolving design and customer expectations, more than 44 brands completed
refurbishments and relocations.

Experiences
That Bring People Together

Throughout 2025, Doha Festival City delivered a dynamic calendar of
experiences connecting families, youth and culture lovers across the nation.

Doha
Festival City delivered the highest
redemption coupon participation under the Shop and Win campaign at Shop Qatar
2025, earning Highest Participation
and Best Branding awards. National Sports Day saw thousands engage in HIIT,
Zumba, wellness sessions and a children’s mini-Olympics.

During
Ramadan, the Festival Cares initiative brought the community together through
the Branches of Kindness installation in partnership with Qatar Charity,
Dreama Orphan Care experiences and traditional Garangao celebrations. Eid Al
Adha welcomed families with the seven-day Blippi’s Garage activation at Center
Court.

Youth and
lifestyle activations included The Little Things Pop-Up, the Back-to-School
Festival, and collectible showcases, while celebrity moments featured David
Beckham at Adidas and Swizz Beatz at Harvey Nichols.

At The
Village, visitors gathered for live Arab Cup match screenings and live
performances by El Shami, DJ Aseel and Rahma Riad. Additional major events
included Qatar Airways MotoGP, the Electronic Qatar Stars League at Virtuocity,
the FIFA Arab Cup Trophy Display, Mall Run x New Balance – Grey Days and the
10,000 Steps Mall Challenge in partnership with the Ministry of Sports and
Youth,
reinforcing Doha Festival City’s role as a cultural stage and active hub
bringing people together.

Sustainability,
Innovation and Accessibility

Sustainability remains a core focus for Doha Festival City. During Earth
Hour, led by young Qatari advocates, lighting across the mall were dimmed by
50%.

 Youth Fest 2025, in collaboration
with Qatar Museums (QM), promoted eco-conscious practices and creative
expression, while #FestivalCares initiatives
included gold sponsorship of the Tarsheed Carnival, partnerships with Qatar
Sustainability Week and Earthna, and sustainability-focused fashion shoots with
Harper’s Bazaar Qatar.

To further encourage eco-friendly mobility during the Arab Cup, a
dedicated shuttle service operated eight daily trips, enhancing accessibility for visitors, while reducing
environmental impact.

Awards
& Enhanced Visitor Experience

Recognized
for excellence, Doha Festival City was named Premier Shopping Mall Experience
at the Qatar Tourism Awards for the second time. Enhanced visitor services
included upgraded parking and valet, digital wayfinding, concierge carts, free
Wi-Fi, power banks, and the Blue Rewards App in-mall mode.

The Doha
Festival City Gift Card continued to grow in popularity, used by more than
16,000 shoppers and delivering a 122% increase in purchases, further enhancing
convenience and choice for visitors.

Looking Ahead
to 2026

Doha Festival
City enters 2026 focused on optimizing the customer journey through a
hospitality-led approach, continued expansion across fashion, beauty and
sportswear, combined with elevated service standards to drive performance and
engagement. As a hub for culture, commerce, and community, the mall remains
committed to delivering innovative, inclusive experiences aligned with Qatar’s
vision for a vibrant and connected future.