recorded an 18% year-on-year increase in footfall month-to-date in March,
alongside a 7.5% uplift during the Eid period, reflecting continued demand for
experience-led offerings and reinforcing its position as a
high-performing asset within Qatar’s retail landscape.

This positive performance was supported by strong sales, leasing activity
and tenant performance across key retailers, with sustained visitor
engagement during a period where community connection remains especially
important. This reflects the asset’s
continued ability to drive relevance and engagement in a dynamic regional
environment.

Doha Festival City’s performance was further strengthened by high-impact
seasonal activations, including the distribution of over 2,000 Eid goodie bags,
the provision of 300 Iftar boxes to frontline and service workers, and strong
participation in community initiatives such as the Solidarity Wall, which
reached full capacity within hours and was extended due to demand.  Additional activations including the
distribution of white flowers symbolising peace and positivity, and Mother’s
Day experiences further enhanced the festive atmosphere and strengthened
emotional connection with visitors.

Building on these initiatives, Doha Festival City delivered a cohesive and
experience-led programme that enhanced the overall visitor journey, positioning
the destination as a key hub for community connection during the season. This
was further reflected in strong digital performance across the campaign period,
generating 14.2 million impressions, 422,000 engagements, and 10.2 million
video views, extending the reach of on-ground experiences beyond the mall
environment.

Footfall growth was also supported by new openings, including the
introduction of globally renowned cosmetics brand NARS, alongside reinvestment
in existing stores such as Tissot, Al Shalawi Jewellery, Green Apple Pharmacy,
and Sacoor Brothers, highlighting continued leasing momentum
and strong retailer confidence in the asset’s long-term performance.

Operational readiness remained a key priority throughout the period, with
measures in place to ensure a safe, seamless and reassuring environment for all
visitors, supported by coordination with relevant
authorities to maintain continuity and stability.

Hayssam Hajjar, Executive Director – Asset Management, Al-Futtaim Real
Estate said:

“The strong Ramadan and Eid performance at
Doha Festival City reflects the continued evolution of our destinations as
experience-led, community-focused environments that respond to changing
customer expectations.

Through disciplined management, ongoing tenant curation, and a
clear focus on experience, we continue to drive footfall, engagement, and spend
across our portfolio.

We remain on track with our leasing strategy, with a strong
pipeline of new brands and concepts set to open this year, reinforcing the
attractiveness of Doha Festival City and the confidence of our retail partners
in its long-term performance.

We also extend our appreciation to the Qatari authorities for
their continued support, which plays an important role in enabling a stable and
resilient business environment.”

Building on this strong momentum, the mall is preparing a series of upcoming
events and activations, reaffirming its commitment to delivering engaging
experiences for its visitors.

Looking ahead, upcoming initiatives — including the ‘Sustainable Futures’
event — will continue to align with Qatar’s stable and supportive environment,
where strong collaboration between national priorities and the business
community enables long-term resilience and growth.