Creatives Amplified, Qatar’s
homegrown premium public relations agency, have concluded the successful
inauguration of ‘Taking Back the City’, a CSR initiative dedicated to
championing Qatar’s thriving brands and creative sector. The debut edition,
which focused on the jewellery sector, and held at the distinguished Ned’s Club,
saw the prestigious members’ club transformed into a curated gallery, providing
a high-profile platform for Qatar-based designers to engage with a select
audience of members, media, and industry leaders.

The two-day, invite-only event held
from 10th to 11th May, showcased bespoke collections from a selection of
high-end jewellery brands. A cornerstone of the ‘Taking Back the City’
initiative, the program fused a commissioned exhibition with strategic
networking and expert insights, championing the resilience and mastery defining
the region’s creative entrepreneurs.

Harriet Abiodun, Founder and PR
Director of Creatives Amplified, stated: “We launched this ‘Taking
Back the City’ initiative to reignite the city of Doha and support the
local designers whose creativity and leadership deserve significant
recognition. This showcase serves as a vital reminder of our legacy brands
while introducing the audience to the emerging names shaping our future. By
fusing hospitality with strategic PR, we’ve created a dynamic ecosystem where Qatar
brands can truly thrive.  The overwhelming
response to this ‘Jewellery Edition’ confirms that Doha is ready for more, and
we are committed to amplifying other sectors in the seasons to come.”

Laurentia Meredith, Director of
Membership at The Ned’s Club, added: “As pillars of the hospitality
sector, we believe in the importance of championing our local creative
community. It has been a privilege to host such a remarkable group of designers
and to provide a refined space where our members could interact directly with
the talent shaping Qatar’s design landscape. This event underscores our
commitment to supporting business leadership and artistic excellence in
Doha.”

Complementing the premier
exhibition, the first day held an expert-led panel discussion charting the
cultural heritage and creative evolution of jewellery trade in Qatar.  Media expert Narges Raiss moderated the
discussion, which featured insights from designer and educator Mariam AlMajed,
luxury business strategist Aljazi Makki, and cultural expert and collector
Rashid Al Murikhi.

On the second day, Kimberly Labs,
Qatar’s first and only diamond and gemstone authentication laboratory, delivered
an insightful presentation on stone verification and smart jewellery
acquisition. Enhancing the experience, Kimberly Labs featured a live, on-site
setup where guests were invited to bring their personal pieces for immediate
evaluation, providing real-time professional authentication throughout the
event. The talk was moderated by digital media professional Nancy Ghanem.

The showcase was met with high
acclaim from the invited guests, who noted the seamless integration of expert
industry insights with the masterful collections from all the various brands on
display. This positive reception underscores the success of the initiative in
providing both high-value networking and a platform for local creative talent.

Calvin Fernandes, Director of
Strategy at Spirit Events, the production partners of ‘Taking Back the
City’, commented: “We joined this project to honor our commitment to
the Qatari business sector that inspires us. The infrastructure for this event
was specifically provided to ensure that the exhibition’s aesthetic reflected
the caliber of the pieces on display and that purposeful environments for
connection were established.”

By aligning professional curation
with economic purpose, ‘Taking Back the City’, has established a new
benchmark for private sector collaboration in Doha. As Creatives Amplified
looks toward future editions, the initiative remains a vital catalyst for
domestic business growth.

This inaugural chapter did more
than showcase local products; it demonstrated the strength of the Qatari
entrepreneurial spirit and set the stage for a sustained effort to integrate Qatar-based
brands into the heart of the national economy.