M7, Qatar’s epicentre for innovation in fashion, design, and technology, proudly announces The Global Edit, a groundbreaking initiative designed to equip worldwide designers with the expertise, resources, and market access necessary to thrive in the global fashion industry.

The Global Edit is a tailored programme addressing every stage of a designer’s journey, offering strategic guidance and securing visibility at major fashion events and trade shows. Providing opportunities to both emerging and established brands, the programme takes on a tailored approach to support the goals of each designer’s target market.

All designers receive 360-degree mentorship, covering critical aspects of the business and creative process, including artistic direction, collection development, pricing strategies, buyer relations, and branding. Wave 1 kicked off in 2024, securing the first opportunity for three of the seven designers, and the programme continues to secure more opportunities throughout 2025. 

Aldana Khalid Al Mesnad, Head of Business Development at M7, said: “Through initiatives like The Global Edit, M7 plays a crucial role in cultivating the next generation of fashion brands. With this programme, we hope to build a bridge between regional and international creative talents and the global fashion industry, equipping designers with the knowledge, connections, and confidence to transform their creative visions into global success stories. We invite everyone to follow the journey of these exceptional designers and encourage aspiring talents to apply for future programmes.”

The first wave of the programme went through a screening and selection process by a distinguished jury of global fashion leaders, including Maha Ghanim Al Sulaiti, Director of M7; Brenda Bellei Bizzi, CEO and Founder of M.Seventy/White Milano; Simona Severini, General Manager of White Milano; Serge Carreira, Director of Emerging Brands Initiative at the Fédération de la Haute Couture et de la Mode; Eileen Kim, Head of Operations at Scale7 in M7 Qatar; Nayla Almulla, a Qatari patternmaker, seamstress and fashion brand consultant; and Kawa H Pour, international stylist and creative director.

The Global Edit first wave spotlights seven exceptional brands whose creativity, craftsmanship, and ambition represent the future of fashion on a global scale:

●    Yasmin Mansour – Known for her couture and accessories, Egyptian designer Yasmin Mansour is celebrated for blending Qatari culture, history, and sustainability into her designs. Mansour is a Fashion Trust Arabia award winner (2019) and 2025 LVMH Prize semi-finalist. 

●    Dana Riad – The founder of her namesake label, Palestinian designer Dana Riad specialises in prêt-à-couture. Her brand merges her heritage with contemporary style, crafting elegant, empowering designs for the modern woman. 

●    SHIROTSU – A culturally rich streetwear brand founded by Japanese designer Sayuri Kurotsu and Italian designer Giovani Innella, SHIROTSU fuses Japanese tradition with Italian craftsmanship and Qatari influences to create bold, gender-neutral pieces committed to sustainability and inclusivity. 

●    Drizzle – Established by Qatari designer AlAnood AlHedfa, Drizzle combines modernity with timeless elegance to offer minimalist womenswear inspired by nature and cultural heritage for global appeal. 

●    Gigeez – Founded by French designer Stephanie Bourland, Gigeez crafts travel-ready dresses using Indian saris, reinterpreted as caftans or kimonos. Each piece reflects Bourland’s multicultural upbringing and her passion for cultural fusion. 

●    Tash & Ley – The wearable-art brand, co-founded by Lebanese designers Tasha Saradar and Lea Al Chaa, is known for using natural fabrics, and repurposes excess materials into accessories, such as its collection of silk scarves. Rooted in creativity, sustainability, and individuality, the brand celebrates artistic freedom through timeless, bold designs. 

●    Tagreed Omer Couture – Founded by Sudanese designer Tagreed Omer Ahmed and renowned for hand-painted fabrics and bespoke garments, Tagreed Omer Couture combines artistry with sustainability. Guided by a zero-waste philosophy and the 5 R’s—reduce, reuse, recycle, repair, resell—the brand champions timeless elegance and environmental responsibility.

To learn more, visit www.m7.org.qa