This collaboration showcases the alchemy that occurs
when Chopard’s peerless craftsmanship meets Dana’s innate grace and sophisticated
artistic vision. Alfardan Jewellery is proud to present a selection of timepieces from
Chopard’s L’Heure du Diamant collection curated specifically for Qatar.
The recently completed campaign captures Dana adorned with the L’Heure du Diamant
collection’s resplendent timepieces and jewellery. Her natural poise and deeply refined
aesthetic effortlessly embody the spirit of these creations, celebrating the diamond’s
unparalleled brilliance and the meticulous artistry of Chopard’s master artisans.
Since its founding in 1860, Chopard has been renowned for its unwavering commitment to
haute horlogerie and joaillerie – a history steeped in Swiss precision and ethical sourcing.
The L’Heure du Diamant collection showcases pieces where exquisite diamonds are
meticulously hand-set to unleash their inherent fire and captivating allure. A hallmark is the
diamond halo technique, framing the dial or central gem with a luminous diamond crown,
enhancing brilliance and symmetry. This includes a unique Chopard design of index, an
adaptation of the signature crown-setting technique where the diamond is held like a crown.
Floral and organic motifs further embody femininity and grace, resonating with Middle
Eastern preferences. Some models feature artistic dial finishing with mother-of-pearl or
natural stones, while their unmatched versatility allows styling for any occasion, reflecting the
dynamic lifestyle of Qatar’s discerning clientele. 

The exquisite pieces showcased feature ethical 18k white and rose gold settings, with
brilliant-cut and pear-cut diamonds, sometimes accented with marquise or cushion cuts.
Total diamond weights range from 3 to 7 carats. Dials boast textured mother-of-pearl, an
array of natural stones (malachite, turquoise, lapis-lazuli, tiger eye, carnelian, onyx, opal), or
full diamond pavé. L’Heure du Diamant watches are offered on sophisticated straps or a
distinct gold bracelet, heavily textured in an authentic 60s ‘tree bark’ style.
Alfardan Jewellery clients seek emotion, heritage, and artistry. Chopard’s L’Heure du
Diamant collection resonates strongly due to its in-house artisanship, ethical gold reflecting Alfardan Jewellery’s commitment to sustainability, stone-setting mastery, and the maison’s
ethos to timelessness over trend.
This collaboration holds particular significance due to Dana’s deep roots in luxury and
craftsmanship. Alfardan Jewellery, as Chopard’s regional partner, identified Dana as an ideal
local muse, lending authenticity and cultural relevance. The collection highlights exclusive
Qatar exclusive editions of the L’Heure du Diamant collection, reimagined for the modern
Qatari woman, represented by Dana Al Fardan.
Alfardan Jewellery have selected Dana as she embodies the perfect candidate; representing
the ideal fusion of cultural richness, artistic excellence, and timeless elegance. As a
visionary composer, she represents the modern Qatari woman-elegant yet bold, creative
yet rooted in heritage, bringing an authentic, emotional connection to the jewellery house’s
clientele.
As the newly appointed Vice President and Creative Director Dana’s multifaceted identity
aligns with the collection’s narrative of women who shine through individuality and strength.
What makes this collaboration even more personal is her father, Ali Alfardan’s significant
role in the collection’s development.
As a leading music composer and creative force in the region, Dana’s artistic journey has
always been rooted in storytelling and emotional expression. This time last year, Dana
performed at the prestigious Cannes Film Festival, where she debuted a piece inspired by
Caroline Scheufele herself-and that composition has now been officially launched. A
musical tribute that beautifully captured the spirit of femininity and creativity that L’Heure du
Diamant celebrates.
Speaking on the collection Dana added: “The pieces speak to a timeless elegance that
resonates deeply with my own creative journey-where emotion, artistry, and heritage
intersect. Collaborating with a Maison as visionary as Chopard, and one so closely
connected to Caroline Scheufele’s inspiring legacy, is a true privilege. This campaign
celebrates not only exceptional craftsmanship, but the power of storytelling through both
music and design.

”
The campaign featuring Dana for the L’Heure du Diamant collection is poised to captivate
audiences globally. The L’Heure du Diamant collection has launched and is exclusively
available at Alfardan Jewellery boutiques in Qatar.
About Alfardan Jewellery:
Since 1954, Alfardan Group has pioneered luxury and exclusive experiences in Qatar and
beyond. Reflecting on enduring values, rich heritage, and the shared family spirit that guided
our path, the Group continues to uphold its commitment to excellence. member of Alfardan Group
Alfardan Jewellery, a prominent business within the group, has consistently delivered the
finest quality of watches and jewelry, catering to each client’s unique needs and tastes.
Renowned for its excellence, Alfardan Jewellery has several locations across Qatar and
GCC (Oman, UAE and KSA) featuring both standalone and multi-brand boutiques.