Ooredoo, Qatar’s leading telecommunications operator, has announced an exciting new partnership between its Nojoom Rewards Programme and Rafeeq, one of the region’s fastest-growing super-app. This partnership aims to expand the redemption opportunities available to Nojoom members, strengthening Nojoom’s position as a lifestyle rewards leader.

The partnership was launched at a signing ceremony on 23 April and marks the beginning of an initiative that will not only facilitate customer convenience but also promote the innovative services available at local Qatari businesses.

Rafeeq, a 100% Qatari-owned platform, has established a reputation as a trusted provider of essential daily services, offering everything from food and groceries to florists, hotel booking, pharmacies, and beauty shops—all with the highest commitment to quality service.

Rafeeq, founded in 2018, has been a disruptor in the Qatari market with its all-in-one service model. By combining groceries, restaurants, shopping, and even partnerships with influential local bloggers, Rafeeq has become a go-to platform for convenience. This forward-thinking approach aligns with Ooredoo’s innovative outlook and reinforces the mutual vision to connect customers with unparalleled experiences. 

Through this collaboration, Nojoom members can now redeem their loyalty points for vouchers on the Rafeeq platform, which are converted into wallet credit—allowing them to make multiple purchases across Rafeeq’s extensive range of services and enjoy greater everyday convenience. 

While the initial launch focuses on awareness, customers can look forward to exclusive free delivery vouchers for redemptions made between 23 April and 23 May 2025. This initiative underscores both Ooredoo’s and Rafeeq’s dedication to enhancing value and creating memorable experiences for their community.

Commenting on the partnership, Sabah Rabiah Al Kuwari, Senior Director Marketing Communications said, “Our partnership with Rafeeq represents a shared commitment to convenience, innovation, and exceptional service. By integrating Rafeeq into Nojoom’s redemption options, we are offering our members an unparalleled opportunity to enhance their everyday lives with effortless access to essential services provided by a leading Qatari business. This partnership marks yet another milestone in Ooredoo’s mission to deliver value through innovation.”

Abdullah Thamer Alhemaidi, CEO of Rafeeq, added, “We are excited to partner with Ooredoo, which adds another layer of value for our users. Rafeeq’s mission has always been to meet our customers’ needs no matter where they are in Qatar, and this partnership introduces new and innovative means to fulfill that promise.”

With this partnership, Ooredoo reinforces its commitment to its customers and its leadership in providing smarter, seamless solutions reflecting consumers’ evolving lifestyle needs. Ooredoo further strengthens its efforts to create a connected, customer-focused environment by integrating Rafeeq into the Nojoom Rewards ecosystem, allowing members to enjoy the best of Qatar’s services.