The activation
aims to deepen engagement with the Family Reading Program (FRP), a structured
initiative designed to support parents in building consistent reading habits at
home, by offering families an accessible space to discover and enroll in the
program directly.

Visitors to the
booth will see this mission brought to life through a schedule of activities
tailored for children and families. These include interactive storytelling
sessions, reading challenges, creative literacy-based activities, and guided
explorations of age-appropriate book selections. The experience is designed not
only to entertain but also to show how reading can become a natural, enjoyable
part of family life.

The Qatar Reads
team will be present throughout the three-week period to provide guidance on
the program’s structure, benefits, and enrollment process. Families will have
the opportunity to subscribe directly at the booth, receive personalized
support, and better understand how the program can strengthen their children’s literacy
development and family bonds.

This effort
builds on the strong engagement witnessed during the previous Reading Space
activation in September 2025, reinforcing Qatar Reads’ commitment to ongoing
engagement with families across Qatar in high-visibility public spaces.

Fatema
Al-Malki, Manager of Qatar Reads, said: “Reading begins at home and that is the
belief at the heart of Qatar Reads. Through the Family Reading Program, we
equip parents with practical tools and structured support to make reading a
shared daily experience. Our presence at Doha Festival City allows us to meet
families where they are, in a welcoming and accessible environment, and invite
them to take an active step toward building lasting reading habits.”

As a leading
lifestyle and retail destination in Qatar, Doha Festival City has positioned
itself as a community hub that hosts educational, cultural, and family-oriented
initiatives. By partnering with Qatar Reads, the mall advances its commitment
to creating enriching experiences that contribute to national goals centered on
education and community engagement.

Mohamed
El-Sharkawy, Associate Director – Malls Leasing, Doha Festival City, commented:
“At Doha Festival City, we are committed to creating meaningful,
community-driven experiences that bring real value to our visitors. Our
collaboration with Qatar National Library’s Qatar Reads reflects our continued
focus on purposeful on-site activations that inspire learning, creativity and
family connection. As a destination known for fostering engagement and shared
experiences, we are proud to support initiatives that encourage families to
explore reading together and build lasting habits in line with Qatar National
Vision 2030’s focus on advancing education and lifelong learning.”By combining
hands-on activities with direct access to Family Reading Program enrollment,
the Qatar Reads booth at Doha Festival City offers families a meaningful entry
point into a reading culture that extends well beyond the mall. Families are
encouraged to visit the booth throughout the three-week period and take the
first step toward making reading a lasting part of home life.