Visit Qatar has announced the launch of Qatar Through Your Lens, an exclusive content creation competition designed to showcase the nation’s culture, lifestyle, and experiences through the creativity of local content creators. Open to locals and residents, the competition runs from October 1st until December 15th, 2025, with winners set to be revealed in the first week of January 2026.

Participants are invited to submit either a short video (30–60 seconds) or a photo that highlights Qatar’s unique character and the submission should not be edited by any AI tool. Submissions must be posted on Instagram with the hashtags #QatarThroughYourLens and #ViewQatar, while also tagging the official Visit Qatar account.

Each participant can submit multiple entries, provided they are original, culturally appropriate, and aligned with one of the competition’s key themes: Qatar by Night, Beach & Coastal, Arts, Culture & Heritage, Sports Events, or Culinary.

Commenting on the launch, Mr. Jassim Al Mahmoud, PR and Communications Director at Visit Qatar said:

“This initiative celebrates the creativity of our community and empowers individuals to share authentic perspectives of Qatar. By capturing the nation’s beauty, heritage, and modern vibrancy through their own lens, participants will help us inspire wider audiences while nurturing homegrown talent.”

Winners will be recognised across two categories, video and photo, with substantial cash prizes in total QAR 375,000.

Video Category Prizes:

• 1st place: QAR 100,000

• 2nd place: QAR 50,000

• 3rd place: QAR 30,000

• 4th place: QAR 20,000

• 5th place: QAR 10,000

• 6th–10th place: Vouchers worth QAR 3,000 each

Photo Category Prizes:

• 1st place: QAR 60,000

• 2nd place: QAR 40,000

• 3rd place: QAR 20,000

• 4th place: QAR 10,000

• 5th place: QAR 5,000

• 6th–10th place: Vouchers worth QAR 15,000 – QAR 3,000 each

Additional Rewards:

Beyond the cash prizes, participants stand to gain additional rewards including:

• High-end content creation tools (GoPros, iPhones, smartwatches)

• All-expenses-paid staycations

• Exclusive invitations to Visit Qatar events

• Formal recognition at an awards ceremony

• Opportunities for future collaborations with Visit Qatar

Judging:

Entries will be reviewed by a panel including Visit Qatar and Qatar-based film and creative professionals, with judging criteria focused on:

• Creativity & originality

• Visual and technical quality

• Storytelling and emotional impact

• Relevance to the chosen theme

• Effectiveness of photo/video caption

Submissions will be evaluated by a judging panel comprising representatives from Visit Qatar alongside a select group of photography and creative experts from Qatar.

Submission & Inquiries:

For further inquiries, registration, and terms and conditions, please visit:
🔗 https://visitqatar.com/intl-en/campaigns/through-your-lens
📧 Contact: PR@visitqatar.qa