ALMOTAHAJIBA, the leading Qatari luxury fashion brand
specialising in abayas and modest wear, in partnership with renowned Italian
textile house Ing. Loro Piana, proudly unveils their groundbreaking Resort 2024
Collection. This exclusive collection marks ALMOTAHAJIBA’s first collaborative
foray with womenswear.

The ALMOTAHAJIBA Resort 2024 Collection represents the
culmination of countless hours of meticulous craftsmanship and shared creative
vision between both entities. Inspired by the breathtaking landscapes of the
Middle East and the serenity of summer, the collection is a wearable work of
art, seamlessly merging traditional silhouettes with contemporary aesthetics.

“We are thrilled to embark on this exciting journey with
Ing. Loro Piana, synonymous with exceptional quality and timeless
elegance,” said Mr Abdul Aziz Al Siddiqi, COO of Al Siddiqi Holding.
“This collaboration not only marks a significant milestone for
ALMOTAHAJIBA, but also reflects our dedication to providing our discerning clientele
with unparalleled luxury and innovative designs.”

The ALMOTAHAJIBA Resort 2024 Collection was exclusively
unveiled at an invitation-only event on Saturday, June 1, 2024 in a transformed
gallery setting that was reminiscent of the picturesque Italian countryside.
The event adopted an ethical approach by using leftover fabric to create the
envelopes for the invitations alongside table napkins, synonymous with the
sustainability ethos Ing. Loro Piana advocates strongly for. During the event
guests were invited to touch, feel, and immerse themselves in the wearable
works of art on display.

The collection is a manifestation of the textile house’s
connection to nature, with the fabrics flowing to showcase an exquisite range
of meticulously crafted abayas, jalabiyas, and sheilas, each piece thoughtfully
designed to elevate the wearer’s experience. Ing. Loro Piana’s world-renowned
fabrics, celebrated for their exceptional quality, softness, and durability,
are masterfully woven into ALMOTAHAJIBA’s signature designs. From breathable
linens and Cash Pima, a fine cotton-cashmere blend, to sumptuous silks and
innovative, sustainable materials, the collection offers a tactile journey that
is both indulgent and environmentally conscious.

The minimalist aesthetic of the designs, characterised by
clean lines, sharp tailoring, and subtle details, exudes timeless
sophistication. Offering a diverse range of classic silhouettes to contemporary
interpretations, the collection caters to various preferences and occasions.
The colour palette mirrors the natural beauty of the Middle Eastern landscape,
incorporating earthy tones, soft pastels, and vibrant accents, signifying the
element of pride captured throughout the design process

During the launch, Mr Al Siddiqi provided a welcome speech
and was joined by Paolo Toschi, Italian Ambassador to Qatar, who shared his joy
at such a partnership unfolding. Speaking from the fabric house of Loro Piana,
Mr Vittorio Osella, Loro Piana’s Marketing Development Manager and Vice
President North America, continued the positivity by sharing his excitement
about the unique quality of Ing. Loro Piana, being married with the classic
designs of ALMOTAHAJIBA Resort 2024 Collection.

The collection is available at select ALMOTAHAJIBA boutiques
across Qatar including: Villaggio Mall, Place Vendôme Mall, Landmark Mall and
August 2024 will see the release become available at Doha Festival City too.

Visitors to ALMOTAHAJIBA boutiques can witness the curated
pieces, set upon artistic backdrops, as an immersive sensorial experience.

This groundbreaking unison sets the stage for a continued
progressive relationship between the two, with exciting future collections
already in discussion.