Visit
Qatar the marketing and promotional arm of Qatar Tourism, and Huawei one of the
world’s global tech giants, announced a partnership to enhance the tourism
experience for Chinese visitors and promote Qatar as a premier travel
destination in the Chinese market. This collaboration leverages the precise
targeting capabilities of Huawei’s advertising platform, Petal Ads, to
effectively reach and engage with potential travelers, boosting Qatar’s
visibility and appeal among Chinese tourists.

The
Memorandum of Understanding (MOU) was signed by Eng. Abdulaziz Ali Al-Mawlawi,
Chief Executive Officer of Visit Qatar, and Justin Chen, Global President of
Petal Ads, Huawei Consumer Cloud, representing Huawei at the Visit Qatar stand
at the Arabian Travel Market (ATM) 2024.

Through
this collaboration, Visit Qatar and Huawei will work together to develop a
comprehensive travel ecosystem in Qatar, this includes integrating Huawei
products like SkyTone for roaming data, Huawei Wallet for payments, Petal Maps
for tourist attraction promotion, and AI travel assistants. In addition, it
will offer visitors interactive and immersive tourism experiences showcasing
Qatar’s scenic spots.

Leveraging
Petal Ads capabilities, the MOU underscores efforts to position Qatar as a
leading travel destination for Chinese tourists through joint marketing
initiatives and Huawei’s extensive media resources. This alliance seeks to
capture the imagination of Chinese travelers and solidify Qatar’s appeal on
their travel itineraries.

Commenting
on the collaboration, Engr. Abdulaziz Ali Al-Mawlawi, CEO of Visit Qatar, said,
“Through our strategic partnership with Huawei, we are taking a significant
step forward in attracting more Chinese tourists and investors to Qatar.
subsequently, we aim to develop a comprehensive travel ecosystem in Qatar and
introduce advanced technologies to visitors with interactive and immersive
tourism experiences. China is a top priority market for us, and by focusing on
key regions and expanding our global presence, we are poised to see a
substantial rise in visitors. This partnership is a testament to our commitment
to growth and excellence in the tourism sector.”

Justin
Chen, Global President of Petal Ads, Huawei Consumer Cloud, echoed the
sentiment by saying, “Huawei is committed to leveraging its technological
expertise and extensive user base to enhance the travel experience for visitors
to Qatar. We are excited to partner with Visit Qatar to promote this beautiful
country as a top travel destination for Chinese tourists. Through this
collaboration, we will create innovative and engaging experiences that will
inspire more Chinese travelers to explore Qatar.”

This
MOU stands as a strong commitment by both Visit Qatar and Huawei to develop a
mutually beneficial partnership that will boost Qatar’s tourism industry and
attract more visitors from China.

Sources Press Release