At the highly anticipated press conference, Qatar
Tourism announced the return and dates of the 2024 instalment of the Doha
Jewellery and Watches Exhibition (DJWE) for its 20^th edition. The press
conference was held at the Auditorium of the Raffles – Doha Hotel on 23 January,
in the presence of His Excellency, Mr. Saad Bin Ali Al Kharji, Chairman of
Qatar Tourism, and Mr. Yousef Mahmoud Al-Neama, Group Chief Business Officer of
Qatar National Bank. The event was a sensory celebration, offering a tantalising
preview of the opulence awaiting at the Doha Jewellery and Watches Exhibition
2024. 

Qatar’s longest-running event will be back from
February 5 to 11 2024, this time crossing a significant milestone. The Doha
Jewellery and Watches Exhibition will celebrate 20 years of glamour and
excellence at the approximately 30.000sqm at the Doha Exhibition and Convention
Centre.

In his statement, His Excellency, Mr. Saad Bin Ali Al
Kharji, Chairman of Qatar Tourism said: “The release of the Qatar National
Vision 2024-2030 identified tourism as a major sector within the economic
diversification clusters entrusted with contributing to achieving sustainable
economic growth.
Over the past years, Qatar has been able to strengthen
its position as a premier tourist destination, working on designing tourism
assets, maintaining the excellence of services, providing new tourism services,
and designing unique experiences for visitors”.

HE added: “The 20^th edition of DJWE will
witness the participation of more than 500 brands, participating from 10
countries around the world. I would like to extend my gratitude and
appreciation to the partners of the Doha Jewellery and Watches Exhibition – the
reason behind its development and success over the last years.’’

At the press conference, attendees were immersed in a journey;
a glimpse into opulence on what to expect at the opening of the exhibition. The
special 20^th edition branding of DJWE was revealed and the media was
shown the “Jewellery Connoisseurs” campaign. The film features distinguished
model and Russian television personality, Irina Shayk, and former professional
footballer and current sports broadcaster, Thierry Henry, with an incredible
original score from the Qatari composer Ms. Dana Al Fardan. The campaign film
was followed by the informative documentary film based on the major exhibitors.

The immersive experience at the press conference
extended to the concourse where there was an interactive digital exhibition
displaying statement pieces from previous instalments of DJWE, creating a space
of marvel. AlFardan Jewellery, Al Majed Jewellery, Fifty One East, Al Muftah
Jewellery and Bvlgari were among the top exhibitors participating showcasing their
pieces.

Commenting on this partnership, Mr. Yousef Mahmoud
Al-Neama, QNB Group Chief Business Officer said: “Our prestigious role as the
official sponsor of the 2024 Doha Jewellery and Watches Exhibition marks a
significant milestone in our commitment to supporting local and international
events within the dynamic landscape of the tourism sector. It also affirms the
long-term sponsorship we value having with Qatar Tourism. The Doha Jewellery
and Watches Exhibition serves as a unique platform, bringing together
creativity, craftsmanship, and innovation, elements that resonate deeply with
our core values at QNB”.

This year DJWE edition, will witness significant participations
of the Indian and Turkish pavilions,  and
10 exhibitors under the Qatari Designers Pavilion. New brands added to the
roster are Key Gems, AlMajid Home, Renee Jewels, Naylah Jewelry, Kooheji
Jewellery and Hessa Jewels.

The Big 8 for this year’s exhibition were announced at
the Press Conference; namely AlFardan Jewellery, Al Majed Jewellery, Ali Bin
Ali Luxury, Amiri Gems, Fifty One East, Al Muftah Jewellery, Blue Salon, and Bulgari.

Special pieces debuting for DJWE 2024 are Tiffany
& Co. 2024 Bird on a Pearl, bespoke piece the ‘High Jewellery’
necklace from Bulgari. A new range of ‘Qatar Limited Edition’ watches and new
jewellery brands from AlMajed Jewellery and  Blue Salon. Moreover, Phillips, a leading global platform for buying and selling
20th and 21st century art and design, will be present at this year’s DJWE.
Phillips, in Association with Bacs & Russo, hold the world record for the
most successful watch auctions.

Education Above All has been a staple at the DJWE for
many instalments, this year they announced their return with collaborations
with Brazilian
jeweler and designer Silvia Furmanovich and
Qatari Designers.

The press conference was held at the prestigious Raffles-
Doha Hotel, an affiliate of Katara Hospitality,-  and this year’s official hospitality partner
of the Doha Jewellery and Watches Exhibition’s press conference.

For more information on DJWE 2024, please visit www.djwe.com. To
keep up with the latest Qatar calendar events, please visit www.visitqatar.com.